The Salvation Army is one of Leo Burnett's CSI clients. Old age homes are just one of the many initiatives The Salvation Army engages in. I had this thought where we'd interview 13 "oldies" in the homes, and get them to reminisce their favorite or most vivid memory from their lifetime. We'd then transcribe these memories and give each transcription to 13 of SA's up and coming Illustrators, to do up unique posters however the illustrator see's each memory coming to life. The only mandatory brief to the illustrators is that the artwork has to be in black and white with a red as an accent colour. We'll then auction off the posters at a invite only gallery event.

The below posters are examples I've mocked to as proof of concept. The project is still ongoing...